Name: Green Marketing: Transparency and Customer Engagement
Time & Date: October 27 – November 17, 2010 (Only on Wednesdays)
6:30PM – 9:30PM
Location: UBC Robson Square, 800 Robson Street, Vancouver
Description:
Gain an understanding of today’s green marketing practices in Canada and around the world. Learn how to avoid “greenwashing” and how to build transparency, close the gap between intent and action, actively engage customers, follow through on green commitments, and manage green supply chains.
This session is $425 + tax and open to all adult learners.
For more information, please visit
hhttps://reg2.cstudies.ubc.ca/course.jsp?courseId=IS610/.