Mobile Commerce

Name: Mobile Commerce

Date: Monday, October 29 | Note: 4 Mondays, Oct 29-Nov 26, 2012 (no class Nov 12)

Time: 6:30pm – 9:30pm

Location: UBC Robson Square, Room C550

Description: Discover the opportunities of mobile commerce, as smart phones become the mobile device of choice. This course provides an overview of the nature and types of mobile commerce, the size and growth of mobile commerce and how it is being used in a variety of B2C, B2B and B2E situations. Topics include location-based services, mobile retail, services and virtual goods including games, loyalty and ticketing apps, as well as app stores, tracking and billing options. Opportunities and challenges of the future of mobile commerce are also examined. You are expected to apply what you learn to your area of business interest or market area.

Note: Mobile financial services (e.g., banking, stocks) are not covered.

Ticketing: $425 – Please Register